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Rolyne Joseph Rolyne Joseph

All Hype and Little Strife for Starbuck’s First Williamsburg Outpost

The chain store influx into North Brooklyn continued this week with the opening of Starbucks, on Union Avenue, on Monday, which follows the opening of Dunkin Donuts and Urban Outfitters in Williamsburg in the last few months, with the opening of J-Crew, Whole Foods and New York Sports Club soon to follow.

But most residents seemed unconcerned with the hoopla and/or angst surrounding the coffee chain’s opening.

“I won’t have to go all the way down to Manhattan Avenue to buy a cup of coffee,” said Moshey Roth, 23, a Starbucks regular who stopped in for a Passion Fruit Tea Lemonade. “Starbucks right here is definitely a good idea and it’s going to be really packed.”

In fact, he said he trusts it more than most places.

“I’ve given so many chances to coffee stores,” he said. “I want to have good coffee. So I always come back to Starbucks.”

On Monday afternoon, just hours after the store opened, people lined up to get their fill.

An employee behind the counter prepared a white chocolate mocha frappuccino with java chips and peppermint, and topped it off with whipped cream, as she finished.

It was just another day at a regular, neighborhood Starbucks.

Coffee shops adjacent to Starbucks like Atlas Café and The West Coffee Shop seem unperturbed by the potential threat to business.

“We offer completely different drinks from Starbucks such as craft beers on tap, cocktails and wine,” said Sarah Madges, 24, a manager at The West. “We have people that come in and they still order our home-brewed lattes. They [Starbucks] have fake-ordering drinks and we have people working together to prepare fresh coffee and drinks.”

Back at the Starbuck, the curiosity was reaching a crescendo. People walking along the street stopped to peer through the tinted windows.

“I think it’s great,” said Frank Rossetti, 54. “They’re modernizing and I think they should open up one or two more. I’m surprised they didn’t open one here a long time ago.”

Starbucks did not respond to a request to comment on the story.

Starbucks
405-409 Union Ave., Brooklyn, NY
Mon- Thu 6 a.m- 10:30 p.m; Fri 6 a.m.- 11 p.m; Sat 6:30 a.m. 11 a.m. Sun 7 a.m. 10:30 p.m.

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  1. readit

    frank rossetti · Jul 26, 11:36 AM · #



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