Pushing the boundaries of vintage clothing further in the ever-expanding scene of vintage shopping is Shaunya Hartley, a fashion stylist and blogger.
On Saturday, March 1st, Hartley will launch a pop-up vintage clothing and jewelry store at the Human NYC Gallery on Meserole Avenue.
Hartley collects her vintage clothing by keenly observing the trends introduced at the numerous Fashion Weeks throughout the year and by sourcing her clothing through various thrift stores. She said she tries to find a contemporary feel to vintage clothing – something that has an old world charm, but does not make you feel like you just walked off the set of Downton Abbey or a Merchant/Ivory production.
“Fashion is democratic today,” said Hartley. “You can know a range of labels but to actually know style – that is something that has to be curated over the years.”
Hartley was hooked on fashion from a very young age. Her earliest memories include being spellbound by the costuming in the 1976 film Sparkle, which was inspired by the story of the band, The Supremes. Hartley grew up at the onset of the supermodel era in the 1980s, the coverage of which she followed on TV, and through fashion magazines. But her true inspiration was closer to home.
“My mother was and continues to be a tremendous source of inspiration to me,” said Hartley. “She is an extremely stylish person.”
During her teenage years, Hartley worked and interned at a number of fashion magazines and historical journals. While in college at the Fashion Institute of Technology, she studied photography and took classes in history as well. It is this intersection of subjects that has allowed Hartley to excel at her craft.
“For me finding clothes is really that mix between using the photographer’s trained eye, the nostalgia of reading fashion magazines and my background as a history buff,” she said.
While Hartley has been collecting vintage clothes for the last 15 years, she officially launched her line, Vintage Shaun, in November 2010. Initially her business was conducted entirely online but then her customers and friends began wanting to stop by, and she started periodically having daylong pop-up stores.
Now with the increase in demand, Hartley is presenting the pop-up store for a week this time around, and Hartley attributes the uptick to the expanding fashion scene in the borough.
“Fashion is seeing a renaissance in Brooklyn,” said Hartley. “You no longer have to cross the river to get foot traffic.”
Hartley, who was raised in Crown Heights, and went to school in Bushwick and Fort Greene, now hopes to take her store to other cities in the future and to further establish a unique style as a designer and a collector.
Vintage Shaun Pop-up Launch Party, Human NYC Gallery, 110 Meserole Ave., March 1, noon-7 p.m., Store operates Sun., March 2nd through Fri., March 7, noon—7 p.m.. For more info Vintage Shaun can be found on Twitter (@vintageshaun), as well as on Instagram (instagram.com/vintageshaun) and Facebook (https://www.facebook.com/pages/Vintage-Shaun/201724209879698)
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