Fashion’s Night Out, the newest holiday on the calendar in the past 100 years on September 10th has gotten so large that fashion and beauty companies all over the globe are participating. This past Friday night people in Brooklyn were exploding in the streets in an early New Year’s Eve-ish sort of manner with sales, food, music, dancing and a fun ‘shop-till-you-drop’ vibe throughout the streets of all five boroughs. Fashion’s Night Out (FNO) has become a worldwide phenomenon. With a portion of the proceeds going to a local AIDS charity here in NYC, the participation of both retailers and customers was off the charts.
All over the country retailers kick off the beginning of Fashion Week by hosting huge events in their stores with the two most important components of a shopping event: a great sale and alcohol. With over 1300 stores participating in Manhattan alone, Brooklyn wasn’t too far behind with all the goings on that evening. These stores had it going on during FNO:
Hayden-Harnett: (www.haydenharnett.com) at 211 Franklin St. at Freeman St. in Greenpoint had a live broadcast with Newtown Radio while drinking and rubbing elbows with the designers. A $250 gift certificate, scarf or Ibiza tote was up for grabs.
Dalaga at 150 Franklin St. between Kent St. and Greenpoint Ave. in Greenpoint. had champagne, free totes and Brooklyn designers on-hand. A $200 goodie bag was given away with all receipts from purchases automatically entering you in the drawing.
In God We Trust: (www.ingodwetrustnyc.com) at 70 Greenpoint Ave. in Greenpoint had free tattoos, caricatures and custom wallet stamping along with drinks and a slick DJ. NICE! Also, along with The Parlour Brooklyn, there was 1920’s style straight razor shaves for the swanky men.
Other honorable mentions in Brooklyn:
Bird: (www.shopbird.com) Bird celebrated the evening with their FNO aimed to help City Harvest (a charity for hungry New Yorkers) along with DJ’s, special featured designers, discounts and cocktails for all who flew by.
Re/Dress: (www.redressnyc.com) The plus size resale and vintage store gave away goodie bags to the first 50 people who jumped on their protest bandwagon fighting for more recognition and love of a woman size 14 and over.
The Textile Arts Center: (www.textileartscenter.com) The 3,200 space in an old sweater factory in Park Slope has become a Mecca for the Fiber Art creative design community of Brooklyn. Located between Park Slope and Gowanus the Fashion’s Night Out celebration was ‘on’ with free workshops on repairing damaged clothes, natural tie-dyeing, and bag-making with Bags for the People; panel discussions, a pop-up shop with top “slow fashion” designers like M2 Jewelry, Odette NY, and reMade USA. What a creative way to spend FNO and support a fabulous fashion and textile creative community space.
ZOE: (www.shopzoeonline.com) The D.U.M.B.O. location of the upscale ZOE enterprise featured gift bags from Alexander Wang, champagne, DJ’s, high style and great views from under the bridge! The party continued throughout the evening with discounts and deals from this high-end designer upscale boutique Down Under the Manhattan Bridge Overpass.
This event will surely go down in the history books as the most talked about, celebrity based events in the fashion universe. Until next year, the plans are already falling into place with the line up to top this past year’s numbers in retail sales and charity contributions. Brooklyn will continue to be one of the most desirable places to be on Fashion’s Night Out 2011 and beyond!
For more fashion education, style inspiration and Fashion’s Night Out information, please visit www.thedressrecycler.com. Your bargain fashion superhero!
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